Now, you may think that we’re predisposed to say that employing a digital marketing agency is a great idea – given that we’re a digital marketing agency – however, working with the right one can make a massive difference to the return on investment you get from your marketing budget.
Outsourcing is so popular these days and it has become a central part of the marketing strategies of companies across the country. That’s because you get the support of specialists who really know what they’re doing and they have insight that only those with experience will have.
Sure, you can do it yourself, but content creation, SEO and branding are disciplines that take some practice to get right and do you really want to be wrestling with what can be a complex process when you could be doing other things? Here we look at 5 reasons why it’s a great idea to use a digital marketing agency.
Reason #1 – It Allows Your Business to Grow
One of the biggest advantages of outsourcing your digital marketing is that it provides scalability. When any company grows – whether talking about an increase in physical locations, social engagement or order volume, the marketing approach has to change to reflect this.
A larger company can’t be operated in the same way as a small one and when moving from one state of being to the other, the transition can be time-consuming and more than a little painful. When you have a digital agency in your corner, however, their experience helps you to respond to changes in your requirements quickly and with the minimum of stress.
Able to apply their expertise, software and insight, a reputable digital marketing agency will know the most time and cost-efficient way of achieving your goals. With this taken care of, you can focus your efforts elsewhere in areas that play to your own strengths and experience.
Reason #2 – Accessing the Full Range of Skills
Putting together an in-house digital marketing team that possesses all of the necessary skills is an almost impossible task – ask anyone who’s tried it. The skills we speak of are either hugely difficult to obtain or they’re simply too expensive, as employing someone on even a part-time basis is not effective when you don’t need their skills all of the time.
What’s more, the campaigns you need to implement for optimum effect will vary depending on the industry, average lifetime value and the time of year. Sometimes, you’ll find that SEO isn’t suitable for low value/high competition keywords, whereas paid advertising and social media are often more appropriate for these businesses.
When you use a digital marketing agency, you get the full spectrum of skills, as they will have personnel amongst their ranks that can cater for every eventuality. Having the right blend of skills at your disposal means that you can seamlessly switch from one method to another and meet your objectives.
Reason #3 – Enjoy New Business Perspectives
When you have an in-house marketing team, the experience they have is innately limited, due to the fact that we’re usually talking about 2-3 people at the maximum. Working in this kind of echo chamber is inherently restrictive due to the fact that they’re only exposed to your industry and the products that you sell.
A digital marketing agency, on the other hand, will work on a regular basis with a wide range of businesses and in an even wider range of industries. During the course of their work, they naturally end up learning about successful and innovative marketing techniques that apply to all the main sectors of industry and commerce.
You’ll also invariably find that digital marketing agency employees are required to continually develop their skills and keep abreast of all relevant industry changes. Google’s regular algorithm change is just one example of this.
Reason #4 – More Efficient Use of Your Marketing Budget
The management of your marketing spend is something that your friendly neighbourhood digital marketing agency will typically take care of for you. When you do it for yourself, you soon get to see that tracking your spend over multiple campaigns and platforms is not only tricky but also time-consuming.
Something else that’s required is the tracking of conversions, optimisation and reporting and when combined, you have a set of tasks that can take up a great deal of your time…and what is time? Money! A digital marketing agency worth its salt will have personnel who are experts in marketing budget management.
When you work with a digital marketing agency, you get to enjoy the benefit of their accumulated experience and wisdom. Using numerous software tools and processes refined over hundreds of clients, expert marketers allow you to set a budget spend and let them take care of the details.
Reason #5 – You Get to Meet Your Deadlines, Every Time!
When you’ve implemented a solid marketing strategy, your company can’t really afford to permit a single point of failure, which often occurs when running your own in-house department. A reputable digital marketing agency will usually have redundancies in place, whether talking about versatile, overlapping skillsets or automation tools.
These redundancies significantly increase the likelihood that your campaign objectives are delivered and delivered on time. Digital marketing agencies can also assist with development and planning so that all of the time, effort and resources that are put into your marketing campaign is not wasted by using them on a poorly thought-out approach.
Want Digital Marketing Success? Then Talk to the Experts!
For the vast majority of businesses in the modern marketplace, outsourcing to digital marketing companies makes commercial sense. On so many levels, using a professional will help your cause, not least because they provide flexibility, affordability and you can leave them to it while you get on with other important matters.