Writing Regular Blogs – Researching and Citing Statistics for Blogs

Researching Statistics for Blogs

Anyone regularly writing blog content will know that eventually, we all need a bit of inspiration to create engaging copy that will attract viewers. Conducting research gives us the facts and figures we need to add weight to our point of view. Easy you might think, but in truth, you have to be quite careful what figures and statistics you are using and how you use them.


If you use facts or statistics that you have found in someone else’s online content/graphics, and you want to follow online etiquette, then you must give your source a bit of a mention. It’s only right, as you wouldn’t like to someone else to rip something out of your work and pass it off as their own.

For example, I’m like everyone else. I had to research a little for this blogpost and I found out the following fact –

“…Blogs are hotbeds of source attribution issues, probably just due to the sheer volume of content the format offers.”

So it’s a nice touch to give that person a mention. I mean, they have helped me make my blog more interesting by teaching me something that I may not have been aware of, so I can give them a nod simply, in the following way.

Corey Eridon Link to post here (Follow her on Twitter @Corey_bos)

It takes seconds to do and rewards their good work with an inbound link. If we all help each other in that way, we all win.

Wherever you found your information, there are easy ways to cite your source. You really don’t want to be ripping off someone else’s work.

Get your facts right

No one knows it all, even in their field of expertise, so we all have to research when we encounter something we’re not 100% sure of. If you put out something as ‘fact’ without checking, you could end up with egg on your face. It only takes one person to point out your error out in the comments section of your blog and it will lose all of its authority.

Keyword Research

There are free tools out there to take the guesswork out of your keyword research (i.e. the words and phrases you want to be found on) and the one of the most popular is Google Adwords Keyword Planner. This free software provides you with ‘suggested’ keywords and estimations of how they will perform for you.

Long tail keywords (keyword phrases of 3-4 words) are key, because it is how people search for things online. If I wanted to find a used car dealership, I wouldn’t type “car” as it’s far too vague to get a good search result. A phrase such as “buy a used car” will refine the search enough to give a suitable result.

According to US company CWS, up to 70% of all searches made on google are longtail keywords, so it’s important to get them right or you won’t get as many readers as you may want.

Please do let us know your thoughts on blog research and citing your sources in the comments below. We’d love to hear from you and your experiences.

Good luck and happy blogging!